The illusion of being the Amazon of the moment (or: the suicidal strategy of predatory pricing)
There's a ghost haunting the corridors of commercial companies, from multinational silicon companies to small local businesses. It's the "I'll do it like Amazon" ghost. It works like this: you take a market, you enter with force, and you destroy the price lists. You lower prices below production costs, you slash margins until you're bleeding dry, and you build...
