There are moments when technology looks you in the eye—metaphorically, of course—and whispers: "This time it's the right one. This time everything changes." I believe it. Every time. Like a chronic romantic who falls in love again despite the history of his heart being a graveyard of gadgets bought with enthusiasm and abandoned with regret. This…
There's a specific moment when you realize you're addicted to something. It's not when you use it for the first time. It's not even when you build your routine around it. It's when the bill arrives. Welcome to May 2026. The bill has arrived. The most sophisticated pusher in the history of technology. Let's try...
There's a mistake that bad guys almost always make: they think all good people are fools. It's a very dangerous bias, and I understand where it comes from: often, those who appear good are just people who lack the courage to act otherwise. A superficial good person. A fool, in fact. And the bad guy, having learned to recognize this category, ends up...
(i.e., a 12-inch average finger) It's 2026. We have gadgets in our pockets with enough computing power to send Apollo 11 to Mars—and back—at least fifteen times. We have Spotify, Apple Music, Tidal, Amazon Music: monstrous platforms that, for the price of a few coffees at the bar, open up…
There's a ghost haunting the corridors of commercial companies, from multinational silicon companies to small local businesses. It's the "I'll do it like Amazon" ghost. It works like this: you take a market, you enter with force, and you destroy the price lists. You lower prices below production costs, you slash margins until you're bleeding dry, and you build...
You know that tired meme that keeps making the rounds on LinkedIn? The poorly drawn one, where the figures of the "Boss" and the "Leader" are compared. In the drawing, the Boss is a tyrant sitting at his desk, whipping his employees as they are forced to pull a sled; the Leader, on the other hand, is in the front row, smiling, pulling...
Running an independent blog in 2026, in the midst of a tap-tap world, seems like a geometric contradiction. Science—or at least the marketers who sell it that way—tells us that the average human attention span has fallen below that of a goldfish. If a TikTok video doesn't show a guy doing something...
There's a mythological figure, a paradox that exists in every group of friends, in every couple, in every work circle. He doesn't have a cape, he doesn't have superpowers, but he's always there. Available. Ready. With his phone in his hand at 11:00 PM when you have a mess to sort out, with the right word when the world...
From 9 a.m. to 9 p.m., six days a week. Seventy-two hours a week. Calling it a "culture of sacrifice" is elegant. Calling it by its true name would require an employment lawyer. Assonances The concept is simple: you work from 9 a.m. to 9 p.m., six days a week. Do the math: seventy-two hours a week. For…
I waited a few days before writing this piece. Not for lack of things to say—I had plenty—but because I can't stand the idea of using someone's death as a springboard for engagement. That social media automatism whereby, when a prominent figure falls, everyone rushes to position themselves, to demonstrate…
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